Insights
Writing on AI visibility
We publish only when we have something worth saying. These are long pieces, written for people who have to make a decision rather than skim a listicle. If one of them is the question you are trying to answer, write to us and we will talk it through.
- Answer engines12 min read
What actually determines whether an AI assistant cites your brand
The observable signals behind citation selection, and which of them you can influence.
Read the piece→ - Paid placement9 min read
ChatGPT Ads: what we learned in the first £10,000
An honest account of spend, placement behaviour and measurement in a channel with no benchmarks.
Read the piece→ - Fundamentals8 min read
Answer Engine Optimisation is just SEO with better manners
Why the discipline is far less novel than the vendors selling it would like you to believe.
Read the piece→ - Strategy10 min read
Why your AI pilot didn't pay for itself
Most pilots bought capability without changing distribution. That is a strategy problem, not a model problem.
Read the piece→
Start a conversation if you would rather talk it through than read about it.